As a small business owner, how do you create marketing that is potent and persuasive without breaking the bank?
From advertisements alone, your target market is exposed to thousands of messages every day. Putting a number to it is difficult. Researchers have said anywhere from 100 to 5000 ads per day. When you think about it, almost everywhere we go, physically or digitally, there is advertising.
Corporations have entire departments with seasoned professionals devoted to winning your attention. They employ research and data firms to find out as much about you as possible. Then they spend thousands, even millions on buying ad space in all the places they think you’ll be.
For this reason many small business owners back away from marketing and rely solely on referrals. But you can have potent marketing without investing all of your profit into media buying.