Distilling Experience Into Advertising for Your Small Business

As a small business owner, how do you create marketing that is potent and persuasive without breaking the bank? From advertisements alone, your target market is exposed to thousands of messages every day. Putting a number to it is difficult. Researchers have said anywhere from 100 to 5000 ads per day. When you think about […]

Bill Gates’ Secret to Being Useful From 1996

In 1996 Bill Gates said that content would be the future of the internet. Nearly 20 years later, we can see that he was bang on. In fact, the internet is flooded with content: games, articles, cartoons, videos, memes, podcasts, music, streaming audio and video, and web apps. To the annoyance of many, corporations have […]

Rhythm In Your Content Marketing Mix: Creating an Engaging Content Strategy

The traditional marketing mix follows the 4 P’s model: price, product, place, and promotion. But marketing within that model requires some finesse. Especially in your content marketing mix. So give your marketing some rhythm. A good beat makes you want to move. It’s inspiring and motivational. There might not be any words, but you want […]

Create Advertising People Want to Read; Think Like a News Editor

In advertising, relevance is king. The message of the ad has to matter to your audience. The same goes for news agencies. If the news story isn’t relevant, it won’t get ratings or readers. How news editors pick stories for each issue will teach you a lot about how to develop your next advertising campaign. […]

Small Business Marketing – The Coffee Shop Principle

Whether you like it or not, you don’t have a business without the right attention. Small business marketing fails when trying to grab everyone’s attention all at once. It’s like being in a coffee shop, shouting at everyone to buy your product. It can work if someone there is desperate for what you’re offering. But […]

Meet Andrew & Andy. They’re Helping Hamilton Love Jesus.

These two men are Christian leaders in Hamilton, helping people connect with God (Andrew on the left, Andy on the Right). Both are doing simple, but fun things to bring believers together, train them in spiritual disciplines, create spaces for worship, and build up the church in Hamilton. And both men are just getting started, […]

What the San Bernardino Shooters Share in Common With the Zuckerbergs

When someone my age decides that massacring co-workers is the logical next step in their life, I wonder at how drastically different their life must be from mine. Sayed Farook and Tashfeen Malik were married and had stable jobs. They left behind a 6 month old baby girl when they gunned down 14 people at […]