Inside the Marketing That Powers GoWrench Auto’s Industry Disruption

GoWrench Auto is a Hamilton company that’s disrupting the auto repair industry. They’re expanding to other cities and building an app. Referrals, content and digital marketing power their expansion. Getting your car serviced is like going to the doctors. You need to take time off work or out of your family life to get it […]

Twitter’s influencer pipe dream

Influencers are millennials trying to cash in on their social media followers. Twitter wants you to believe that influencers drive purchase decisions. This social media exec says otherwise. From Digiday’s Confessions of a social media exec, you see a much different picture of influencers than the infographic Twitter posted a couple days ago. Brands have […]

6 Websites That Create an Inspiring Reading Experience

If you’re going to publish content for customers or readers, make reading an inspiring experience. Just like the sales process, you want as little friction as possible when people encounter your content. Providing an enjoyable reading environment makes your message memorable, holds readers to the content longer, promotes sharing, and could even lead to inspired […]

The Marketing Engine You Can Rely On for Years to Come

“Do you think car engines are better quality now than they were 20 years ago?” “In general, yes. But not better than 40 years ago.” I asked my best friend this question because he is currently rebuilding his 1974 El Camino. He is a car nut and mechanical genius. His answer caught me off guard, […]

6 Profit-Breaking Assumptions About Long Copy Ads

Magazine advertising is not what it used to be. Ads are so visually focused, it seems like graphic designers control the advertising industry now. I’m not complaining. There are some incredible designs that can say a lot with colours and contours. But when someone discovers a new product, they have hesitations and insecurities that need […]

Where to Start When You Want to Advertise On Facebook

Here is a no-nonsense guide to creating Facebook ads. Answer the questions, follow the action steps, pay attention to each image and you’ll be ready to start marketing on Facebook in minutes. To advertise on Facebook, you have to set up a company Page for your business. Once that’s complete, you’ll be able to start […]