Case Study: Realistically Profiting with Social Media

The old saying, “the money is in the list” holds true for your social media audience. If you have an audience, you have a list of interested prospects. On social media, your customers become your audience. Small businesses thrive on the personal interaction they can give their customers. Social media enhances your ability as a […]

Universal Social Media Rules as Told from the UAE

To prove social media is a global experience, the first post of 2015 is a feature interview with the wonderful Amar Majali, a digital media expert from one of the largest telecom companies in the United Arab Emirates. The advice and insight Amar provides comes from years of experience in Arabic and English marketing. She graduated […]

What 2014 Taught a Freelancer

Facebook, personal journals, business journals, emails, and Instagram were all mined to discover and document exactly what this past year has taught me. 2014 brought a lot of change. There were many lessons that hopefully you can identify with or glean insight from. Here are 18 lessons that 2014 taught me about life, freelancing, and business: […]

Old Christmas Ads That Will Surprise You and Inspire You

 Advertising would exploit Christmas, but only you determine the integrity of the Christmas spirit. How you spend your holidays determines if the Christmas spirit is alive and well or not. Are you with the people you want to be with?  Are you generous, kind, and forgiving? Christmas is about intentionally loving. No corporation can rob […]

Lift Off #17 – Reciprocity, Generosity, and Greed

Podcast Notes: There’s a weird truth about greed. The more someone consumes the resources you produce, the more they feel they owe you a little. You can feed greed by promising more money, more popularity, and greater status, but the real power of greed is when you are generous. Deliver more value than your customers […]

Lift Off #16 – Public Relations

Podcast Notes: Public Relations is a different discipline than advertising but it’s not separate. Organizations distribute PR material to news editors in hopes of free publicity. When your business releases a new product, service, achieves some milestone, or significantly impacts the community, it can be delivered as a news story. If your material is picked […]

Lift Off #15 – Create a Universe

Podcast Notes: Rocketship.fm is a podcast for starups. They do weekly interviews with successful startups and ask the questions that new entrepreneurs are brooding over. They published a book called “Plan Twice. Build Once.” It’s a collection of 100 quotes from entrepreneurs they’ve interviewed. The quotes are action focused and motivational in nature. They are […]