Distilling Experience Into Advertising for Your Small Business

As a small business owner, how do you create marketing that is potent and persuasive without breaking the bank? From advertisements alone, your target market is exposed to thousands of messages every day. Putting a number to it is difficult. Researchers have said anywhere from 100 to 5000 ads per day. When you think about […]

Bill Gates’ Secret to Being Useful From 1996

In 1996 Bill Gates said that content would be the future of the internet. Nearly 20 years later, we can see that he was bang on. In fact, the internet is flooded with content: games, articles, cartoons, videos, memes, podcasts, music, streaming audio and video, and web apps. To the annoyance of many, corporations have […]

Selling In Tough Times: The Sales Book that Makes Me Want to Sell

Take market share. Serve a specific need. Work hard to beat the competition. Nurture long term relationships. Understand your business cycle. Sell yourself out of a sales slump. I’m sold. As much as I hate being sold to, I love the idea of selling. There’s a frontier attraction to engaging people, fielding objections, turning their […]

Create Advertising People Want to Read; Think Like a News Editor

In advertising, relevance is king. The message of the ad has to matter to your audience. The same goes for news agencies. If the news story isn’t relevant, it won’t get ratings or readers. How news editors pick stories for each issue will teach you a lot about how to develop your next advertising campaign. […]

Small Business Marketing – The Coffee Shop Principle

Whether you like it or not, you don’t have a business without the right attention. Small business marketing fails when trying to grab everyone’s attention all at once. It’s like being in a coffee shop, shouting at everyone to buy your product. It can work if someone there is desperate for what you’re offering. But […]