Joel Arndt

Helping baristas and bartenders escape the payday trap

  • Real Estate
    • Jump Start Book List
    • Investing
  • Podcasts
    • Real Estate & Coffee
    • The Wealthy Barista
  • Who?
    • My Story
    • Open Sky Copywriting
    • Medium
  • Categories
    • Real Estate
    • Small Thoughts
    • Business
    • Essays
    • Short Stories
  • Let’s Chat
  • Home
  • Real Estate
    • Jump Start Book List
    • Investing
  • Podcasts
    • Real Estate & Coffee
    • The Wealthy Barista
  • Who?
    • My Story
    • Open Sky Copywriting
    • Medium
  • Categories
    • Real Estate
    • Small Thoughts
    • Business
    • Essays
    • Short Stories
  • Let’s Chat
  • Home

No Widgets found in the Sidebar Alt!

  • Business Blog,  Open Sky Copywriting

    Distilling Experience Into Advertising for Your Small Business

    May 16, 2018 /

    As a small business owner, how do you create marketing that is potent and persuasive without breaking the bank? From advertisements alone, your target market is exposed to thousands of messages every day. Putting a number to it is difficult. Researchers have said anywhere from 100 to 5000 ads per day. When you think about it, almost everywhere we go, physically or digitally, there is advertising. Corporations have entire departments with seasoned professionals devoted to winning your attention. They employ research and data firms to find out as much about you as possible. Then they spend thousands, even millions on buying ad space in all the places they think you’ll…

    read more
    Joel 2 Comments

    You May Also Like

    Create Advertising People Want to Read; Think Like a News Editor

    April 25, 2018
    Small Business Marketing - The Coffee Shop Principle - Joel Arndt

    Small Business Marketing – The Coffee Shop Principle

    April 10, 2018

    Bill Gates’ Secret to Being Useful From 1996

    May 9, 2018
  • Business Blog,  Open Sky Copywriting

    Bill Gates’ Secret to Being Useful From 1996

    May 9, 2018 /

    In 1996 Bill Gates said that content would be the future of the internet. Nearly 20 years later, we can see that he was bang on. In fact, the internet is flooded with content: games, articles, cartoons, videos, memes, podcasts, music, streaming audio and video, and web apps. To the annoyance of many, corporations have begun to catch on to this as well. We get bombarded with content that just doesn’t matter to us. But any smart organization knows that if they are going to provide an attractive user experience, they have to provide content that matters to the user.

    read more
    Joel 0 Comments

    You May Also Like

    Create Advertising People Want to Read; Think Like a News Editor

    April 25, 2018
    Small Business Marketing - The Coffee Shop Principle - Joel Arndt

    Small Business Marketing – The Coffee Shop Principle

    April 10, 2018

    Selling In Tough Times: The Sales Book that Makes Me Want to Sell

    May 6, 2018
  • Book Reviews,  Business Blog

    Selling In Tough Times: The Sales Book that Makes Me Want to Sell

    May 6, 2018 /

    Take market share. Serve a specific need. Work hard to beat the competition. Nurture long term relationships. Understand your business cycle. Sell yourself out of a sales slump. I’m sold. As much as I hate being sold to, I love the idea of selling. There’s a frontier attraction to engaging people, fielding objections, turning their skepticism into enthusiasm, and striking up a win for both sides.

    read more
    Joel 0 Comments

    You May Also Like

    The Three Body Problem Book Review - Joel Arndt

    The Three Body Problem: Grand Sci-Fi. Intimate Story.

    April 22, 2018
    Ready Player One Book Review - Joel Arndt

    Ready Player One: Proof of the Power of Nostalgia

    April 29, 2018

    C. S. Lewis: Living In the Collision of Myth and Reason – Part One

    May 15, 2018
  • Business Blog,  Open Sky Copywriting

    Create Advertising People Want to Read; Think Like a News Editor

    April 25, 2018 /

    In advertising, relevance is king. The message of the ad has to matter to your audience. The same goes for news agencies. If the news story isn’t relevant, it won’t get ratings or readers. How news editors pick stories for each issue will teach you a lot about how to develop your next advertising campaign. You can make your advertising sound like “breaking news” or a big announcement, but I’m talking more about how news editors pick stories that their audience wants to read or see. How do you craft advertising that your audience wants to see?

    read more
    Joel 0 Comments

    You May Also Like

    Bill Gates’ Secret to Being Useful From 1996

    May 9, 2018

    Selling In Tough Times: The Sales Book that Makes Me Want to Sell

    May 6, 2018
    Small Business Marketing - The Coffee Shop Principle - Joel Arndt

    Small Business Marketing – The Coffee Shop Principle

    April 10, 2018
  • Small Business Marketing - The Coffee Shop Principle - Joel Arndt
    Business Blog,  Open Sky Copywriting

    Small Business Marketing – The Coffee Shop Principle

    April 10, 2018 /

    Whether you like it or not, you don’t have a business without the right attention. Small business marketing fails when trying to grab everyone’s attention all at once. It’s like being in a coffee shop, shouting at everyone to buy your product. It can work if someone there is desperate for what you’re offering. But mostly you’re going to piss people off.

    read more
    Joel 0 Comments

    You May Also Like

    Bill Gates’ Secret to Being Useful From 1996

    May 9, 2018

    Create Advertising People Want to Read; Think Like a News Editor

    April 25, 2018

    Selling In Tough Times: The Sales Book that Makes Me Want to Sell

    May 6, 2018

Categories

  • Book Reviews
  • Business Blog
  • Essays
  • Open Sky Copywriting
  • Real Estate
  • Short Stories
  • Small Thoughts
2021 Joel Arndt ©
Ashe Theme by WP Royal.