As a small business owner, how do you create marketing that is potent and persuasive without breaking the bank? From advertisements alone, your target market is exposed to thousands of messages every day. Putting a number to it is difficult. Researchers have said anywhere from 100 to 5000 ads per day. When you think about […]
Category Archives: Open Sky Copywriting
Bill Gates’ Secret to Being Useful From 1996
In 1996 Bill Gates said that content would be the future of the internet. Nearly 20 years later, we can see that he was bang on. In fact, the internet is flooded with content: games, articles, cartoons, videos, memes, podcasts, music, streaming audio and video, and web apps. To the annoyance of many, corporations have […]
Rhythm In Your Content Marketing Mix: Creating an Engaging Content Strategy
The traditional marketing mix follows the 4 P’s model: price, product, place, and promotion. But marketing within that model requires some finesse. Especially in your content marketing mix. So give your marketing some rhythm. A good beat makes you want to move. It’s inspiring and motivational. There might not be any words, but you want […]
Create Advertising People Want to Read; Think Like a News Editor
In advertising, relevance is king. The message of the ad has to matter to your audience. The same goes for news agencies. If the news story isn’t relevant, it won’t get ratings or readers. How news editors pick stories for each issue will teach you a lot about how to develop your next advertising campaign. […]
Small Business Marketing – The Coffee Shop Principle
Whether you like it or not, you don’t have a business without the right attention. Small business marketing fails when trying to grab everyone’s attention all at once. It’s like being in a coffee shop, shouting at everyone to buy your product. It can work if someone there is desperate for what you’re offering. But […]
Inside the Marketing That Powers GoWrench Auto’s Industry Disruption
GoWrench Auto is a Hamilton company that’s disrupting the auto repair industry. They’re expanding to other cities and building an app. Referrals, content and digital marketing power their expansion. Getting your car serviced is like going to the doctors. You need to take time off work or out of your family life to get it […]
Twitter’s influencer pipe dream
Influencers are millennials trying to cash in on their social media followers. Twitter wants you to believe that influencers drive purchase decisions. This social media exec says otherwise. From Digiday’s Confessions of a social media exec, you see a much different picture of influencers than the infographic Twitter posted a couple days ago. Brands have […]
What is Facebook Instant Articles?
Have you seen the links on Facebook with the little lightning bolt icon in the top right corner yet? Tap the link and, woosh, the article swoops in from the right. It was quick and you didn’t have to leave the Facebook app. Scrolling is smooth, images, videos and ads fit perfectly, and liking or […]
6 Websites That Create an Inspiring Reading Experience
If you’re going to publish content for customers or readers, make reading an inspiring experience. Just like the sales process, you want as little friction as possible when people encounter your content. Providing an enjoyable reading environment makes your message memorable, holds readers to the content longer, promotes sharing, and could even lead to inspired […]
The Marketing Engine You Can Rely On for Years to Come
“Do you think car engines are better quality now than they were 20 years ago?” “In general, yes. But not better than 40 years ago.” I asked my best friend this question because he is currently rebuilding his 1974 El Camino. He is a car nut and mechanical genius. His answer caught me off guard, […]