6 Profit-Breaking Assumptions About Long Copy Ads

Magazine advertising is not what it used to be. Ads are so visually focused, it seems like graphic designers control the advertising industry now. I’m not complaining. There are some incredible designs that can say a lot with colours and contours. But when someone discovers a new product, they have hesitations and insecurities that need […]

Where to Start When You Want to Advertise On Facebook

Here is a no-nonsense guide to creating Facebook ads. Answer the questions, follow the action steps, pay attention to each image and you’ll be ready to start marketing on Facebook in minutes. To advertise on Facebook, you have to set up a company Page for your business. Once that’s complete, you’ll be able to start […]

Case Study: Realistically Profiting with Social Media

The old saying, “the money is in the list” holds true for your social media audience. If you have an audience, you have a list of interested prospects. On social media, your customers become your audience. Small businesses thrive on the personal interaction they can give their customers. Social media enhances your ability as a […]

Universal Social Media Rules as Told from the UAE

To prove social media is a global experience, the first post of 2015 is a feature interview with the wonderful Amar Majali, a digital media expert from one of the largest telecom companies in the United Arab Emirates. The advice and insight Amar provides comes from years of experience in Arabic and English marketing. She graduated […]

What 2014 Taught a Freelancer

Facebook, personal journals, business journals, emails, and Instagram were all mined to discover and document exactly what this past year has taught me. 2014 brought a lot of change. There were many lessons that hopefully you can identify with or glean insight from. Here are 18 lessons that 2014 taught me about life, freelancing, and business: […]

Old Christmas Ads That Will Surprise You and Inspire You

 Advertising would exploit Christmas, but only you determine the integrity of the Christmas spirit. How you spend your holidays determines if the Christmas spirit is alive and well or not. Are you with the people you want to be with?  Are you generous, kind, and forgiving? Christmas is about intentionally loving. No corporation can rob […]

Expert Advice about Your Content Creation / Promotion Balance (Hint: the Expert Isn’t Me)

Promoting your content isn’t hard at all, but many content marketers still largely ignore promotion. Why? There aren’t always direct results from promotion. But when you create something, the result is immediately apparent. Content is no good to you on its own. You have to actively promote what you create. We all know about the […]

How A School Used Blogging To Fight The Recession And Win More Admissions

In the past, we’ve looked at how blogging can benefit businesses (and schools), and we’ve calculated the cost of blogging as well. Now let’s look a real life examples of blogging with actual business value. Sewickley Academy struggled with sagging admissions when the Recession hit. Their response was to start a blog. As you’ll read […]

End Your Struggle to Track the ROI of Content Marketing Once-and-for-all

Only 21% of B2B companies are effectively tracking the ROI of their content marketing campaigns. Many (84%) cite “Brand Awareness” as the goal for their content marketing, but they are also struggling to measure the effectiveness of their content. Can you identify? These stats come from Content Marketing Institute’s  “2015 B2B Content Marketing Benchmarks, Budgets, and […]