These two men are Christian leaders in Hamilton, helping people connect with God (Andrew on the left, Andy on the Right). Both are doing simple, but fun things to bring believers together, train them in spiritual disciplines, create spaces for worship, and build up the church in Hamilton. And both men are just getting started, […]
Category Archives: Small Thoughts
Gritty Faith
Why are most Christian magazines so cheesy? In the process of writing a profile about a local Christian leader, Jade was helping me look for Christian magazines that might run the article. She messaged me while at work about how cheesy it all was. I usually try to defend Christian media, but there’s no defense […]
When Waiting Looks Like Working
If there was a test at the end of this life-course, I’ve failed. “Waiting” and “Rest” were repeated themes over the past few months. In the time that I was given to rest and “learn of Jesus,” selfish ambition and weeds of worldly worries strangled my peace. Two invitations to work in my calling have […]
Lift Off #19 – Evident Desire
Podcast Notes: “The offer was flattering, not humiliating. It showed sympathy and understanding. The evident desire was to serve.” – Claude Hopkins, My Life in Advertising Don’t you find it easy to tell when a company’s advertising is self serving? Even though advertising is self serving by nature, we are put off by it. We […]
Lift Off #18 – Testing is Better Than Guessing
Podcast Notes: “Perhaps one time in fifty, a guess might be right. But fifty times in fifty an actual test tells you what to do and avoid.” – Claude Hopkins, My Life in Advertising. Claude talks a lot about the guess work that brands do with their advertising. He scorns the typical, “by our brand […]
Lift Off #17 – Reciprocity, Generosity, and Greed
Podcast Notes: There’s a weird truth about greed. The more someone consumes the resources you produce, the more they feel they owe you a little. You can feed greed by promising more money, more popularity, and greater status, but the real power of greed is when you are generous. Deliver more value than your customers […]
Lift Off #16 – Public Relations
Podcast Notes: Public Relations is a different discipline than advertising but it’s not separate. Organizations distribute PR material to news editors in hopes of free publicity. When your business releases a new product, service, achieves some milestone, or significantly impacts the community, it can be delivered as a news story. If your material is picked […]
Lift Off #15 – Create a Universe
Podcast Notes: Rocketship.fm is a podcast for starups. They do weekly interviews with successful startups and ask the questions that new entrepreneurs are brooding over. They published a book called “Plan Twice. Build Once.” It’s a collection of 100 quotes from entrepreneurs they’ve interviewed. The quotes are action focused and motivational in nature. They are […]
Lift Off #14 – Native Advertising
Podcast Notes: As of 2012, banner ad clickthrough rate was 0.2%. So unless you can afford to put your ad in front of millions of people, display ads are becoming quite inefficient. What’s the answer? Well, there’s more than one option, but right now I want to talk about native advertising. The simplest definition of […]
Lift Off #13 – Continuity Programs
Podcast Notes: 30 or 40 years ago “Wine of the Month” or “ Book of the Month” clubs were popular. People would subscribe for a monthly fee and get a new book or wine every month. This has been done with coffee, medication, beauty and grooming products, self-help material, and who knows what else. These […]