Marketing Strategies That Stick Like Nike, Netflix, and Apple

Indelible: making marks that cannot be removed; not able to be forgotten or removed. You want your marketing to be warmly remembered for a long time to come. This is called “indelible marketing” and many companies try for this, but only a few succeed. There are marketing strategies that have won hearts, not just sales. […]

Lift Off #11 – Newsjacking

Podcast Notes: Being relevant is being current. When something happens that affects your audience, weighing in with insight or an opinion demonstrates your brand’s human nature and your expertise. That’s newsjacking. But who has time to scour the news and find stories worthy of commentary? Everyone. We all do it. Sitting down for coffee, chair […]

Lift Off #10 – Clever Marketing by Crew

Podcast Notes: Crew is from Montreal and they have a wonderful marketing strategy. First, you need to know how Crew works. They act as the middle man, connecting professional designers and developers with entrepreneurs who have a website or an app they want to develop. It’s not like elance or Freelancer where the developers bid […]

Lift Off #8 – Audio Snippets: Bobler

Podcast Notes: Bobler is the audio form of Twitter. It’s extremely new but gaining momentum. When I found Bobler, it got me thinking about many excellent marketing and customer service applications. Audio is powerful tool, hence why I produce this podcast. It allows your audience to hear you voice, making your brand human and personal. […]

Lift Off #7 – Freemium Business Model

Podcast Notes: I had this great business idea last week. Develop a website that lets businesses easily create branded infographics and images for free. You could build a user base of your free service and offer those users upgraded capabilities or even premium graphic design services. Well, this week I stumbled across They allow […]

Lift Off #5 – Social Media Mapping

Podcast Notes: One of the beautiful uses of social media is plotting posts on a map and observing geographic trends. Some examples: – Jakarta goes through serious flooding every year in monsoon season. PetaJakarta has launched an application that monitors Twitter for @petajkt and #banjir. Citizens of Jakarta can take pictures of flooded areas, […]