Lift Off #2 – Social Media Ideas for a Driving School

Podcast Notes:

Social Media Marketing Brainstorming for Genesis Road Safety Educators

• In Ontario, if you take a certified driver training course, you can get your full license quicker, and it helps keeps your insurance rates lower.
• Much of the time it’s for teenagers who are just getting their license. A presence on social media could make you the recognizable choice.
• The first think I noticed in Genesis’ ad was their tagline. It’s too vague, there’s no real promise or benefit in it. Here’s a couple alternatives I came up with:
  • Teaching drivers safety from beginning to end.
  • Giving you confidence behind the wheel
• Images or videos on Facebook, Twitter, and Instagram
  • Pictures of students.
  • Pictures of historic accidents and how they might have been avoided.
  • Videos of accidents from the news, or user submitted, (with the permission of all parties involved of course), with insight on how they might have been avoided.
  • You would have to be as gracious as possible, not judgemental.
• Road safety quick-tips for when you’re in danger.
  • What to do when your wheels lock up.
  • How to swerve and not wreck.
  • How to pull your car out of a fish tail.
  • What to do in thick fog, or pouring rain, or heavy snow.
• Road safety equipment.
  • Do snow tires really work
  • The proper first aide kit to have in your car
  • How to change a flat tire.