Podcast Notes:
Social Media Marketing Brainstorming for Genesis Road Safety Educators
- In Ontario, if you take a certified driver training course, you can get your full license quicker, and it helps keeps your insurance rates lower.
- Much of the time it’s for teenagers who are just getting their license. A presence on social media could make you the recognizable choice.
- The first think I noticed in Genesis’ ad was their tagline. It’s too vague, there’s no real promise or benefit in it. Here’s a couple alternatives I came up with:
- Teaching drivers safety from beginning to end.
- Giving you confidence behind the wheel
- Images or videos on Facebook, Twitter, and Instagram
- Pictures of students.
- Pictures of historic accidents and how they might have been avoided.
- Videos of accidents from the news, or user submitted, (with the permission of all parties involved of course), with insight on how they might have been avoided.
- You would have to be as gracious as possible, not judgemental.
- Road safety quick-tips for when you’re in danger.
- What to do when your wheels lock up.
- How to swerve and not wreck.
- How to pull your car out of a fish tail.
- What to do in thick fog, or pouring rain, or heavy snow.
- Road safety equipment.
- Do snow tires really work
- The proper first aide kit to have in your car
- How to change a flat tire.