By In Small Thoughts

Lift Off #6 – Infographics

Podcast Notes:

Infographics are one of the most engaging content types you can create and promote. They are the sweet spot between the attractiveness of video, and the affordability of a blog. Visual data is much easier to consume than straight text or straight audio.

If you have access to graphic designers, whether they’re on staff or you can afford to hire someone to design each graphic, customized, branded infographics will spread through social media like wild fire.

But if you don’t have a designer on staff, and you don’t have the budget to hire a designer for an infographic, then there are some affordable ways to put your data into images.

I’ve used Google draw before, and Google Sheets for charts. They are simple to use and easy to share. The graphics are basic, but they get the point across in a clean, understandable way. And even simple charts are appealing.

Another infographic resource I’ve stumbled across is Venngage.com. You can sign up for a free account and create simple infographics from scratch or use a limited number of templates to start you off. Again, the graphics may turn out simple,  but they are still attractive.

Infographics aren’t only good for data visualization, but process and concept visualization as well. I’ve seen many companies illustrate their work process with simple infographics. My work process is even visualized. It helps readers grasp the scope of what you do and how you do it.

How could you use infographics for your business?

  • Put several FAQs into an attractive graphic.
  • Visualize the advantage your product/service has over the competition.
  • Make the relief you provide your customers visually clear.
  • Plot out the many locations your product is used and the unique uses people have found for it.
  • There are an endless amount of “how-to” graphics you could create for your product or service.
  • Did you just release a report or case study? Create an infographic summary, not just for social media, but for your investors/executives as well.

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