Lift Off #8 - Audio Snippets: Bobler

Podcast Notes:

Bobler is the audio form of Twitter. It’s extremely new but gaining momentum. When I found Bobler, it got me thinking about many excellent marketing and customer service applications.

Audio is powerful tool, hence why I produce this podcast. It allows your audience to hear you voice, making your brand human and personal. It’s a much more vulnerable medium as well; they can hear the mistakes you make, but they can also hear your passion.

Even without the dedicated social network, Bobler is a great communication tool, making it simple to record and share all in one process.

Here are some ideas for businesses using audio snippets:

This is great for testimonials. Either you or your sales team can record 2 minutes of praise from satisfied clients. It’s one thing to read a testimonial, but to hear the storyteller’s voice makes each story twice a believable. Plus, most people love being featured by brands or personalities they respect.
Answer questions in a much more personal and meaningful way. Any time you receive an email, tweet, or facebook message with a question about your product/service, answering in your voice, rather than writing, would solidify your credibility and humanize your brand.
When you want to make an announcement, start with a 2 minute sound bite. Make it exciting. Use it as a teaser that leads to the larger written or video announcement.
Record live on location at a special event. Record funny and inspiring moments. Record experiences from other people at the event with you.
When brainstorming new product or offer ideas, share small snippets with your audience as teasers and insight into your decision making process.
Obviously this is an excellent tool for musicians to tease new songs, riffs, melodies, harmonies, drum fills, etc.
Authors can read portions of their books and share it.

Really, this is a great way to have a conversation with your audience.

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