Small Business Marketing – The Coffee Shop Principle

Whether you like it or not, you don't have a business without the right attention. Small business marketing fails when trying to grab everyone's attention all at once. It's like being in a coffee shop, shouting at everyone to buy your product. It can work if someone there is desperate for what you're offering. But [...]

Meet Andrew & Andy. They’re Helping Hamilton Love Jesus.

These two men are Christian leaders in Hamilton, helping people connect with God (Andrew on the left, Andy on the Right). Both are doing simple, but fun things to bring believers together, train them in spiritual disciplines, create spaces for worship, and build up the church in Hamilton. And both men are just getting started, [...]

What the San Bernardino Shooters Share in Common With the Zuckerbergs

When someone my age decides that massacring co-workers is the logical next step in their life, I wonder at how drastically different their life must be from mine. Sayed Farook and Tashfeen Malik were married and had stable jobs. They left behind a 6 month old baby girl when they gunned down 14 people at [...]

Inside the Marketing That Powers GoWrench Auto’s Industry Disruption

GoWrench Auto is a Hamilton company that's disrupting the auto repair industry. They're expanding to other cities and building an app. Referrals, content and digital marketing power their expansion. Getting your car serviced is like going to the doctors. You need to take time off work or out of your family life to get it [...]