LinkedIn Turns a Privacy Policy into a Marketing Win

LinkedIn sent an email to it's users this morning about some up-coming changes to it's User Agreement (UA). The changes focus on making the UA easier to digest, but LinkedIn also clarifies some policies regarding our right to ownership of the content we post on LinkedIn. LinkedIn always valued their users' right to content ownership, [...]

The #1 Strategy for Clear, Flexible, and Strong Marketing

Great marketing is more powerful than great art, literature, or music. The arts inspire us inwardly. Marketing inspires us to action. Marketing uses the arts to be attractive and effective. But there is just one strategy that must be in place for any of it to work. Without this marketing strategy, your copy is confusing, [...]