Distilling Experience Into Advertising for Your Small Business

As a small business owner, how do you create marketing that is potent and persuasive without breaking the bank? From advertisements alone, your target market is exposed to thousands of messages every day. Putting a number to it is difficult. Researchers have said anywhere from 100 to 5000 ads per day. When you think about […]

Bill Gates’ Secret to Being Useful From 1996

In 1996 Bill Gates said that content would be the future of the internet. Nearly 20 years later, we can see that he was bang on. In fact, the internet is flooded with content: games, articles, cartoons, videos, memes, podcasts, music, streaming audio and video, and web apps. To the annoyance of many, corporations have […]

Selling In Tough Times: The Sales Book that Makes Me Want to Sell

Take market share. Serve a specific need. Work hard to beat the competition. Nurture long term relationships. Understand your business cycle. Sell yourself out of a sales slump. I’m sold. As much as I hate being sold to, I love the idea of selling. There’s a frontier attraction to engaging people, fielding objections, turning their […]

Rhythm In Your Content Marketing Mix: Creating an Engaging Content Strategy

The traditional marketing mix follows the 4 P’s model: price, product, place, and promotion. But marketing within that model requires some finesse. Especially in your content marketing mix. So give your marketing some rhythm. A good beat makes you want to move. It’s inspiring and motivational. There might not be any words, but you want […]

Create Advertising People Want to Read; Think Like a News Editor

In advertising, relevance is king. The message of the ad has to matter to your audience. The same goes for news agencies. If the news story isn’t relevant, it won’t get ratings or readers. How news editors pick stories for each issue will teach you a lot about how to develop your next advertising campaign. […]

Small Business Marketing – The Coffee Shop Principle

Whether you like it or not, you don’t have a business without the right attention. Small business marketing fails when trying to grab everyone’s attention all at once. It’s like being in a coffee shop, shouting at everyone to buy your product. It can work if someone there is desperate for what you’re offering. But […]

Inside the Marketing That Powers GoWrench Auto’s Industry Disruption

GoWrench Auto is a Hamilton company that’s disrupting the auto repair industry. They’re expanding to other cities and building an app. Referrals, content and digital marketing power their expansion. Getting your car serviced is like going to the doctors. You need to take time off work or out of your family life to get it […]

Twitter’s influencer pipe dream

Influencers are millennials trying to cash in on their social media followers. Twitter wants you to believe that influencers drive purchase decisions. This social media exec says otherwise. From Digiday’s Confessions of a social media exec, you see a much different picture of influencers than the infographic Twitter posted a couple days ago. Brands have […]

6 Websites That Create an Inspiring Reading Experience

If you’re going to publish content for customers or readers, make reading an inspiring experience. Just like the sales process, you want as little friction as possible when people encounter your content. Providing an enjoyable reading environment makes your message memorable, holds readers to the content longer, promotes sharing, and could even lead to inspired […]