The Marketing Engine You Can Rely On for Years to Come

“Do you think car engines are better quality now than they were 20 years ago?” “In general, yes. But not better than 40 years ago.” I asked my best friend this question because he is currently rebuilding his 1974 El Camino. He is a car nut and mechanical genius. His answer caught me off guard, […]

6 Profit-Breaking Assumptions About Long Copy Ads

Magazine advertising is not what it used to be. Ads are so visually focused, it seems like graphic designers control the advertising industry now. I’m not complaining. There are some incredible designs that can say a lot with colours and contours. But when someone discovers a new product, they have hesitations and insecurities that need […]

Where to Start When You Want to Advertise On Facebook

Here is a no-nonsense guide to creating Facebook ads. Answer the questions, follow the action steps, pay attention to each image and you’ll be ready to start marketing on Facebook in minutes. To advertise on Facebook, you have to set up a company Page for your business. Once that’s complete, you’ll be able to start […]

Case Study: Realistically Profiting with Social Media

The old saying, “the money is in the list” holds true for your social media audience. If you have an audience, you have a list of interested prospects. On social media, your customers become your audience. Small businesses thrive on the personal interaction they can give their customers. Social media enhances your ability as a […]

Universal Social Media Rules as Told from the UAE

To prove social media is a global experience, the first post of 2015 is a feature interview with the wonderful Amar Majali, a digital media expert from one of the largest telecom companies in the United Arab Emirates. The advice and insight Amar provides comes from years of experience in Arabic and English marketing. She graduated […]

What 2014 Taught a Freelancer

Facebook, personal journals, business journals, emails, and Instagram were all mined to discover and document exactly what this past year has taught me. 2014 brought a lot of change. There were many lessons that hopefully you can identify with or glean insight from. Here are 18 lessons that 2014 taught me about life, freelancing, and business: […]

Old Christmas Ads That Will Surprise You and Inspire You

 Advertising would exploit Christmas, but only you determine the integrity of the Christmas spirit. How you spend your holidays determines if the Christmas spirit is alive and well or not. Are you with the people you want to be with?  Are you generous, kind, and forgiving? Christmas is about intentionally loving. No corporation can rob […]